The HUST 50/50 match-day draw continues to grow as fans wish to, not only help build club funds, but also recognise its value as a really positive way of growing supporter ownership in Hereford Football Club.
The success of the draw, established by HUST, has been down to the generosity of supporters and the hard work of the team of wonderful volunteers led by Mike Langford.
Following appeals from HUST to back the draw still further in recent months, the 50/50 has now hit record levels in terms of the percentage of sales to home attendances. Analysis of the last four home games indicates the percentage take-up in the draw has now exceeded 80%; Wimborne 75.89%, Swindon 76.52%, North Leigh 80.56% and Wantage 79.94%.
The HUST chairman Richard Tomkins has been working alongside the volunteers recently. Speaking today he said, “It’s a pleasure to meet fans when we’re selling HUST 50/50 tickets. Many recognise it’s a really good way of growing supporter ownership in our ‘new’ club.
“For me, the delight on winners faces makes it a real supporter’s draw where they can take home a substantial cash prize from their £1 purchase. The half time announcement of the winning tickets, and all eyes on that scoreboard, it generates a real buzz around the ground”.
The HUST 50/50 draw operates under the Trust’s lottery licence. Tickets are sold in and around the ground on match-days with HUST investing all of the proceeds into the club in the form of share purchase. The club can utilise this investment across its budget from ground improvements to physio equipment, to purchasing merchandise. HUST continues to swell the club coffers with ongoing payments at £10,000 a time, which assists the clubs cash-flow.
Tomkins continued, “Back in the day, HUISA ran the 50/50 draw, but due to the structure of Hereford United FC, fans had limited opportunity to buy a stake in their own club. This was later taken on by HUST who are now improving fan ownership with every draw and benefitting the club at the same time.
“The importance of supporters having a big stake holding in their club has been proven time and again, and we are most certainly future proofing during these good times. Despite hitting an 80% take up level with some new ideas and initiatives we hope to extend the reach of the 50/50 and match-day draws still further in the future”.
Over £40,000 in prize money has been won by supporters over the last two seasons, with in excess of 175 winners to date.